Brandao
Previous Clients Results
Here you can check some of my previous clients and the work I have done for them
Meta
In the following screenshots, you can see two results from two different campaigns for direct-to-consumer brands in Shopify stores.
Both campaigns targeted warmer audiences. These audiences consist of website visitors, Facebook and Instagram engagement, video views, email subscribers, and people who bought a certain product in the shop. Klaviyo was used to build some lists of people more likely to shop based on their behavior on the website, and those lists were synced back to Facebook for more accurate data.
TikTok
Through a campaign optimized to add to cart, we could give enough data to TikTok to find as many conversions as possible and truly understand whom to serve the ads. My strategy consists of starting by optimizing to add to cart, getting 50 conversions a week minimum to leave the learning phase, then optimizing to initiate checkout, repeating the process, and finally optimizing for purchases.
The second screenshot shows a traffic campaign that bought several impressions for the brand, increasing considerably the top-of-funnel strategy and building targeted warm audiences that will, later on, be retargeted with conversion ads.
This ad campaign, which is for a big pharmaceutical company, is targeting the healthcare industry to invite them to a conference.
According to LinkedIn´s official statistics, the average CTR for the platform is 0.48%, while in my campaigns it reached up to 2.08%, which shows that the targeting was on point.
Also, according to LinkedIn, the average CPC for sponsored content is between €7.38 and €10.14, while in my campaigns it was as low as €0.99. Despite LinkedIn being the most expensive platform to advertise to, the campaign was extremely successful in reaching this niche and premium audience.
The screenshots show 3 abandoned cart campaigns. This means that the budget was used in these campaigns to show ads only to people who already added something to the cart, but didn't finish the purchase.
These are evergreen campaigns because they target the warmest audience and give the final push to make the purchase by showing exactly the products that they added to their carts.
The copy is refreshed every two weeks to make the ads more interesting and avoid ad fatigue.
